Friday, 1 April 2011

Spring Update/Magic Rock Brewing


Firstly I'd like to apologise to anyone who might be reading for my pathetically lazy upkeep of this blog. In my defense I have been pretty busy, as well as helping run myBrewerytap.com and my day job as a graphic designer I have for the last 6 months been in the process of starting a brewery.

As you can imagine this has taken a lot of organisation and effort but we are nearing completion of the installation and ready to start brewing soon. I am in the process of resigning my old job as a graphic designer and working full time for our new brewery "Magic Rock Brewing". I will also continue as a director of myBrewerytap and continue to do what I can to make myBrewerytap the best online beer shop in the UK.

As different business entities myBrewerytap.com and Magic Rock Brewing will be for the most part kept separate and while there will be some cross over (mBt will retail the Magic Rock bottles) mBt will continue to be an un-biased market place for UK breweries to sell their beer. If you'd like more info on Magic Rock Brewing please check out Mark's blog here.

myBrewerytap's sales since Christmas have been great and we've been paricularly pleased with the response to our pick and mix stock list. With this is mind we have decided to push ahead and invest in the development of pick and mix functionality within the main site. What this means is as well as buying full and mixed cases direct from many breweries around the UK, you will also be able to pick and mix individual bottles from the beers we hold in physical stock. We are comitted to sourcing the best beers we can for this part of the site, and will endeavour to bring you the rare, unusual and best beers that we can get hold of.

As this functionality comes on line we will be looking to invest in more stocks to complement the range as well as more excellent mixed cases and special offers. We are also implementing a 'multi case discount' across the site, meaning that if you want to buy more than one case from a brewery the second case will be at a discounted shipping rate.

We are also getting closer to implementing international shipping on the site. This will initially be to EU countries but we'll be looking at the feasibility of expanding that worldwide as soon as possible.

The other big news for this summer is that after the fantastic response we have received so far we are definitely going ahead with our popular US 52 Week Beer Club for 2011. I've had some really exciting conversations with our importers and am confident we can continue to source an eclectic mix of new and old favourites from the US and push these fantastic breweries products who we feel are at the forefront of the world beer scene. We still have to decide the format for this years membership but there will definitely be more than the 50 spaces available last year, and there will definitely be some amazing US beers included. We expect to be offering subscriptions late May/June, if you're interested please watch the usual places for info..

Our current best selling US mixed case featuring 15 bottles is available here.

4 comments:

  1. All the best the new venture Rich, I'm looking forward to tasting the new Magic Rock beers. I'm also looking forward to the next round of US52 Week Beer Club.

    Keep up the good work! ;-)

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  2. Hello Rich, Simon here, Real Ale Guide glad to hear you are nearing completion of the brewery, very best of luck from me on your new chosen career. CHEERS :)

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  3. Cheers Simon, thanks for the support!

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